So, you want to hear a story?
Like all good characters, The Film Still had a bit of a convoluted start. It got dreamt up sitting on a terribly unsupportive couch while watching Alone on A&E.
I wanted to take my photography business to the next level. I sort of knew how to make videos. Seems like a logical jump, no?
A few months and quite a few turns later, The Film Still became an LLC and my photography business was shut down. I was filming small businesses talking about their passions and their purpose in business. I worked with bloggers and life coaches, photographers and online magazines, realtors and loan officers. And I was having a blast doing it.
but then life happened
I needed to be home with my kids more. Leaving them with a sitter while I went to shoots or staying up so late at night editing that I was too tired in the mornings to have watergun fights and jump on the trampoline wasn't working for me. I still wanted to show them that a mom can be more than a mom, but I didn't want to do it at the expense of time with them.
so I decided to pivot
I was still completely committed to giving clients video footage that they could use to market their brands on social media. I believe whole heartedly that video is only going to get more important in marketing - and it's already pretty freakin' important. But I also believe that shelling out the big bucks for full on brand films just isn't in the cards for some small businesses every year. But that doesn't make those small businesses any less important. And it doesn't mean that they don't need video marketing.
So I thought and I planned and I drew pictures (because I'm a visual learner like that) and I came up with a totally new business model.
stock video for creative entrepreneurs to use in social media
And now I have the most amazing time planning stories for my collections and telling those stories through props and audio and editing. And I love teaching small business owners how to use stock videos to tell their own stories. I'm pretty sure I have my dream job. :)
stories create connections
connections create followers
followers create clients
And the name The Film Still? Wondering how that came about? Well, I like to drink whiskey. Whiskey is made in a still. A still is something that makes something great from a lot of different just ok things. So.... The Film Still is a company that makes films. It was also a play on words because I always gave my clients photos (stills) from their video shoots. And I do love a good pun.