Choosing a Video Editor
So let's talk about where you are at right now. You've decided to give video marketing a try. Maybe you've hired a videographer to create a brand video for you or even a few social media videos. You love what video can do for your business. But, you want to add in a few videos every month. Perhaps even one a week. And you know that's going to cost you a pretty penny. So you decide to DIY your video creation.
I think that is an absolutely fantastic idea. Now, don't get me wrong....hiring a professional is a must for some types of films. But your average videos for social media or your vlog or your whatever...you can totally do those yourself.
But then, there's the editing. You can do it. Or maybe you can't. You don't want to learn a new software. Or you just want to spend your time more wisely in your business. Maybe it takes you three hours to do what a professional could do in 30 minutes. Or editing makes you want to throw your computer out the window.
So hire out your video editing! It's really a thing. You can really do that.
Let's take a second to go over the most popular questions I hear from people asking me about how my video editing services works.
1. What kind of files can an editor work with?
Pretty much anything. If it's a video or a photo, we can pull it into our software. And yep, we can work with cell phone videos too. But you do need to realize that the quality of the file you send will affect the quality of the video we edit together. If you send me janky cell phone video taken in the middle of the night, there's not much that I can do other than to make it a slightly less janky cell phone video taken in the middle of the night. But send me something taken in good lighting and we can work with that all day long!
**Also! Don't forget that you need to be the actual owner of the footage you send.
2. How do I get my footage to my editor?
Depends on your editor. I use Dropbox to create a shared folder that my clients can put their footage into. There are lots of other media transfer programs out there and they pretty much are all the same. Basically, if you can get your footage onto your computer, you'll be able to get it to your editor.
3. How much is it going to cost?
This is the main question I get asked, of course. And.... it depends. I price my editing services based on the amount of RAW footage sent to me, the desired length of the final film, and the level of editing needed. Poor lighting means more color grading needs to be done. Poor audio means that a video or sound editor will have to clean it up to get rid of echo or static. Both of these types of editing take more time than the basic editing and more time means more money for you.
Sally sends me 20 minutes of video footage she wants turned into a 2 minute video. The 20 mins of RAW footage she sent me came from 3 different locations and have different lighting types. She also has some audio in there that she recorded outside that is going to have to be cleaned up.
Bobby sends me 20 minutes of RAW footage that he wants turned into a 5 minute video. He recorded all 20 minutes on the same day in the same room with the same lighting. He recorded his audio inside with a mic.
Bobby's editing is going to cost less than Sally's editing because even though he wants a longer final video, his is going to take less work. This is where it will come in handy to know what you are doing when you are filming. The more planning you do ahead of time, the more money you can save in editing.
Also think about how many videos you plan to have edited. Once you find an editor you like and trust, then most likely you can get a discount for multiple videos.
4. So what kind of planning can I do to make my editing costs less?
Good lighting, stabilization, and good audio are key. Use natural light coming in from a window to brighten up your filming location. Film inside. Buy a lavaliere microphone to record your audio. Have a plan for what you want your final video to look like and film with that vision in mind. You can't expect miracles from a video editor if you don't give her footage that can make those miracles happen. And if you can find an editor before you start filming, she can help you out by giving you ideas for what will make better footage for the type of video you want to make. I send my clients pre-filming planning sheets to help with the process and my coaching clients get a workbook to go through.
5. Does it really matter which editor I choose?
Yep. Let's pretend you just hired the cheapest editor you could find. But she can't seem to get it right. She doesn't understand your vision and it takes 3 weeks to get you a final video. You struggle to reach her when you need something done and you don't feel like she's really capturing your brand. Sure, you've saved money, but dealing with this editor has been more time consuming than if you had edited yourself.
Don't feel bad about firing an editor if you don't like him. And don't ever sign on a contract or retainer service before you've worked with the editor at least once to make sure it's someone you want to continue working with.