How to DIY your Brand Photos


Brand photos are something that a new business often thinks they can scrimp on. Photographers cost a lot - with good reason. And new businesses are usually counting every penny. So, can you really DIY your own brand photos and save some cash?

Well, yes. And no.

If you plan to just take photos willy-nilly whenever you think about it or see something pretty (which really isn't a plan at all) then no. You can't take them yourself. Hire someone. Now.

But, if you understand your brand, are willing to put in some thought and effort, and can commit to being consistent, then sure. You can start out with some DIY brand photos.

Tips for taking DIY Brand Photos:

  • Think about it first. What does your brand stand for? What are your colors? What is your theme?
  • Gather some props that work well with your brand. This is a great way to pull in your brand colors.
  • Give yourself a few hours to take lots of photos. One photo will take longer than you think. Just check out my video. Get a momentum going and keep taking those photos. It's easier to shoot for a few hours than to stop and start throughout a week.
  • Try lots of different angles. Flat lay is great, but will get boring after a while.
  • Vary your background - but only between a few types of backgrounds. Don't go crazy and use anything and everything as a background. Try using two colors or the same color but different textures. Keep it cohesive.
  • Don't make it too busy. Leave some negative space in your photos so people know what they are supposed to be looking at.
  • Before every photo, ask yourself if it feels like your brand. Don't go down the wrong path.

To see what I do when I'm taking a photo, I set up my camera and hit record. Don't be afraid to move things around or to go back to what looked good the first time you tried it. And remember - the longer you do it, the better you'll get.